Why will the Metaverse and Web 3.0 be inevitable within two years? Cristiana Falcone explains it to us in an article on her blog, which we receive and publish.
Eighty-five percent of ecommerce, marketing and IT business leaders say that cutting-edge technologies such as the metaverse (85 percent) and Web 3.0 (87 percent) will be essential to their companies in the next two years, helping to unlock new revenue streams and secure the future of their companies.
However, artificial intelligence tops the list, with more than 9 in 10 leaders (91 percent) considering it crucial to the success of their companies. It is also the technology companies feel most comfortable working with, and 94 percent say their companies are already well equipped to leverage this technology; more than half (51 percent) of respondents have already implemented some form of AI, while a third (33 percent) said they have it in the pipeline.
The disruptive technologies research, conducted by Wunderman Thompson Commerce & Technology, surveyed IT, eCommerce and marketing leaders in the UK, US and China, finding that 92 percent of respondents had already adopted or were in the process of implementing at least one of six major disruptive technologies: AI, Web 3.0, metaverse, blockchain, decentralized identity technology and extended reality. In particular, Web 3.0 (70 percent) and the metaverse (65 percent) continue to be considered revolutionary by leaders.
Despite high levels of confidence in technology adoption, on average two-thirds (67 percent) of leaders believe it would be useful to work with specialists to implement each of the disruptive technologies. And more than a third (37 percent) still struggle to find the right strategic partner.
Although confidence and investment are increasing, a level of uncertainty and lack of understanding continues to plague companies’ ability to adopt these technologies. Fifty-one percent of small businesses, in particular, are unsure of the benefits of Web 3.0, and two-thirds (65 percent) view the metaverse as an illusion.
Nick Harry, chief technology officer at Wunderman Thompson Commerce, said, “Technology enables companies to create new solutions, services or products to meet the evolving and often high demands of consumers. Today we expect to be amazed by the latest technologies and ideas, but we are just as quick to dismiss baffling, slow or unreliable solutions. This is why the metaverse remains relatively in its infancy, because it is hard to imagine what the world of work, entertainment and even shopping might look like in a merged virtual and physical environment. The leap forward for any business is still fraught with challenges and lack of understanding. It is critical to have the right technology partners, invest in the right skills and take the time to understand how innovation can create meaningful and positive changes in the customer journey. Companies need to strike a balance and invest in the right technology that can secure the future of their business and customer base for years to come.”
Paris Hilton arrives in the metaverse of The SandBox
Entrepreneur’s Malibu mansion will be recreated to host virtual events
The metaverse game world The Sandbox announced that it has partnered with Paris Hilton and 11:11 Media to bring Paris Hilton’s world into the title. Her Land in The Sandbox will give her community the opportunity to obtain unique digital property (NFT) items and is planning social events such as parties and other experiences in her virtual Malibu mansion. During these activities, players will discover 11 avatars that highlight the personalities of the world’s most famous heiress, and experience an event planned for next Halloween. Paris Hilton has long proven to be a Web3 and cryptocurrency enthusiast, digital art lover, and NFT collector. Her production company 11:11 Media is a multimillion-dollar enterprise that makes TV, audio, digital, licensing, NFT, music and more content under brands such as Slivington Manor Entertainment, London Audio, 11:11 Digital. “I am excited to further expand Paris World into the metaverse. In collaboration with my amazing partner The Sandbox, my team will be dedicated to creating an incredible experience for my fans” Hilton says. “We are delighted to warmly welcome Paris Hilton, the queen of the metaverse”, said Sebastien Borget, COO and co-founder of The Sandbox. “The Sandbox offers a creative space that allows anyone to let their imagination run wild, and Paris Hilton is building a fascinating LAND, full of attractions and where we will celebrate every day all year round.”
About Cristiana Falcone
Cristiana Falcone has more than 20 years of professional experience in the elaboration of strategies and implementation of partnerships for business
development gained working with leaders of multinational companies (SONY, Shell, Revlon), interacting with international governmental organizations (ILO, IFAD, FAO, UNDCCP, IADB) and operating in the media world (RadioTelevisione Italiana, Gruppo Espresso, Univision, Viacom).
In 2004 she directed the Media, Entertainment, Information and Sports section of the World Economic Forum and then became Senior Advisor to the Executive Chairman and Founder, who entrusted her in particular with responsibility for the development of innovative services and products and geopolitical risk assessment related to emerging technologies.
Since 2006, she has been CEO and a member of the Board of Directors of the JMCMRJ Sorrell Foundation, which promotes innovative global initiatives in health, education and poverty reduction to achieve the UNSDG goals.She serves on the boards of TIM and the Paley Center for Media, the Guido Carli Foundation, Internews, the cultural and publishing project Ants, of the Tufts University, and the Summit Institute.